As much as all the digital innovations have made it easier to communicate, it is the emotion that some miss out on. Humanize your brand and go beyond the glass top of the digital screen. Show your audience what goes on in your office, introduce them to your coworkers, show the humans behind your branch. It is not an ad or a sales pitch, you want to connect your audience to you.
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Millennials are known for wanting to rent because of the flexibility but now are thinking more about a home. The pandemic has made them think more about how much space they have to live in. Before the millennial culture was go, go, go but now they have been forced to stop and stay in their home.
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