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Regardless of the social media platform you use, it's essential that your content conveys your brand consistently. You can adjust the tone or language across your social media marketing, but the core message should be authentic to you. Be polite and audience conscious with your content and frequency of posting. Avoid being wordy, political or overstaying your welcome. Your audience wants to hear from you, but not five times a day. Be smart with your posts and reliable with your timing. Build a reputation of posting that your audience can trust!

The majority of millennials rent or live with their parents before buying a home. As a result, they have time to narrow down their options and know exactly what they are looking for in a home. On average, millennials take approximately eight weeks to make a decision on a new home.